Senior Product Designer

Making complex
feel obvious.

8 years at Intuit turning enterprise-scale products into experiences people actually understand. Now returning to bring that craft to a team again.

Andrea Dammer
8yr
Senior IC
at Intuit
🏆
Ruby Award
Top 1%
TurboTax iPad · Apple Staff Pick
Ruby Award · Intuit Top 1%
Scenera BlindEye · AI Copilot 0→1
750K+ Downloads · $11M+ Revenue
Complex systems → Obvious experiences
8 Years · Senior IC at Intuit
4.5★ App Store · 3 seasons
TurboTax iPad · Apple Staff Pick
Ruby Award · Intuit Top 1%
Scenera BlindEye · AI Copilot 0→1
750K+ Downloads · $11M+ Revenue
Complex systems → Obvious experiences
8 Years · Senior IC at Intuit
4.5★ App Store · 3 seasons

A design principle.
Not a disclaimer.

Most designers footnote AI at the bottom of a case study. I put it at the top because it's central to how I work — and how I believe every serious designer will work within five years.

I am the human manager of my AI employees that I created.

Not a metaphor. I run separate AI assistants for separate life domains — each with a job description, memory, and reference materials. I manage them. They work for me.

AI Lab org chart — Andrea managing 8 AI specialists across 8 life domains

Five principles that make it work.

01
Keep what you love. Give AI what you have to do.

AI is a large language model — built for writing, structure, patterns, synthesis. Not for feeling, intuition, or aesthetic judgment. I don't give AI jobs I love doing. I designed every screen in this portfolio. AI wrote every caption. Both of us did our best work.

In practiceBecause I'm not blindly handing AI everything, I never hit my token limit. I use it precisely, for exactly what it's better at than me.
02
Build a clean data foundation.

AI is only as good as what you put in. Empty instructions, no memory, no context — that's why most AI output sounds generic and gets facts wrong. I invest more time building the foundation than most people spend prompting. That investment is the whole point.

In practiceEvery AI assistant I run has a detailed job description, curated background knowledge, and reference documents built from real deliverable corrections over time.
03
Grow it like a new hire.

Nobody expects a new hire to read your mind on day one. You onboard them. You correct them on real work. You build their knowledge through iteration — not one-time setup. My AI assistants evolved through actual deliverable corrections, not generic instructions written once and forgotten.

In practiceMy brand guidelines didn't start polished. They grew through real feedback loops — AI drafted, I corrected, the next draft was better. That's onboarding.
04
Know what good looks like. Or AI just helps you get mediocre at a faster rate.

Taste can't be outsourced. Standards can't be outsourced. AI executes to whatever bar you set — if you don't know the difference between good and great, the tool gets you to average, faster. My years of craft are what the AI runs on.

In practiceThe brand guidelines, the stress-test rubric, the detailed project instructions — these define "good." Without them, AI guesses. With them, AI executes.
05
Watch for hallucinations. Build the guardrail before you need it.

AI doesn't know what it doesn't know. It will pull a metric, state it with full confidence, and be completely wrong about what it means — or whether it's even real. Most people catch this on the output side. I catch it on the input side. My project instructions include: "double check with me what the metrics AI found mean" and "ask me questions if there are no facts to back the info up." The hallucination guardrail is built into the job description — not bolted on after something goes wrong. AI assists. I'm accountable. But accountability isn't just reviewing the output — it's designing the process so the output is worth reviewing.

In practiceMy AI assistant is instructed to hold me to MAANG standards, push back, challenge my assumptions, and flag anything it can't verify with facts. That's not a limitation. It's a requirement I built in.
01: Selected work

Case studies

AI Lab org chart showing Andrea managing 8 AI specialists
AI Systems · Human Manager Model · Personal Lab · 2025–Present
The Human Manager Model
0
Direct reports
AI employees across 8 life domains
0
Design principles
The framework behind the system
10+
hrs/week reclaimed
AI handling repeatable work
0
Custom skills built
One-click packaged workflows
Everyday Hum AI Lab
AI Partnership · Solo Founder · Personal Lab · 2024–Present
Everyday Hum
0x
Peak reach after pivot
200 → 10K views · <48 hr brand shift
0%
Email open rate
1.7× industry average of 35%
The insight

Designing a workflow that treats human energy as the most valuable resource to protect.

BlindEye and MAIStro AI Copilot interface
AI Copilot · Enterprise · Scenera · 2024
BlindEye + MAIStro
0→1
Built from scratch
No prior product or design system
6mo
Full product runway
Research → shipped interface
The challenge

Designing AI for non-technical enterprise users who don't trust what they can't see.

TurboTax Windows & Mac Desktop · 9M users · 40+ engineers
Platform designer. Multiple top priorities. One designer holding the end-to-end experience.

The sole designer that owned the entire non-web platform — Windows, Mac, and iPad — end-to-end. Here are two of the highest-priority projects I ran simultaneously.

Mac team priority
TurboTax iPad app interface
Mobile · Consumer · Intuit · 2010–2012
TurboTax for iPad
#1
Grossing App
App Store · 3 seasons
$0.3M
Revenue generated
Across 3 iPad tax seasons
751K
Downloads
4.5★ sustained · Apple-featured
Ruby
Top 1% at Intuit
Signed by Founder & CEO
Windows team priority
TurboTax State Download installer
Desktop · Platform · Intuit · 2008–2009
TurboTax Windows Desktop Installer & State Download
56%
Drop in installer contacts
Platform-wide · 2× objective
#3→<10
Support category rank
State Download · dropped out of top 10
The challenge

Installing. Updating. Downloading your state. Three flows millions hit every year — bridged across two engineering teams with no handoff. One designer.

"I've been the whole team for over a decade. I'm hungry to go deeper on craft with the scale a large user base provides."

Andrea Dammer
"Too good to ignore."
The standard I hold for every pixel.
02About

Senior designer.
Complexity tamer.
Returning IC.

TurboTax (online, desktop, SnapTax) ran on 5 designers. For 8 years at Intuit, I was the sole designer for Windows and Mac desktop — the entire non-web platform — serving 9M customers and $500M in annual revenue alongside 40+ engineers across multiple sub-teams. The first native iPad app came out of the Mac team I already owned — a natural platform extension, not a separate assignment. Apple-featured, #1 Grossing app for 3 seasons, $11.3M cumulative revenue, Ruby Award (Top 1%, signed by Founder and CEO). When I left, Intuit built a design studio and grew the team many times over to cover what 5 of us had done.

Since then: selective senior IC engagements at Scenera (AI/Copilot), MindRight, and Paws of L.A. Rescue. Plus my own AI lab, Everyday Hum. Now ready to return to a team and go even deeper.

Systems thinking AI/Copilot Consumer mobile Design systems Figma Remote-first
03: How I work

The process

01
Understand the system

Before touching pixels, I map the full system: users, constraints, business model, edge cases. Complexity doesn't scare me.

02
Find the hidden problem

The stated problem is rarely the real one. I talk to users, read support tickets, and find the gap between what people say and what they do.

03
Make it obvious

Simplicity is earned, not applied. I iterate until the experience feels inevitable, like it couldn't have been designed any other way.

04
Ship and measure

Design doesn't end at handoff. I track outcomes, push back on compromises, and use real data to improve what ships.

04: Kind words

What colleagues say

"Andrea is a wonderful design partner - she works really well with cross functional teams, a great listener and open to feedback on her design. She's also had a varied experience across many platforms - mobile (including iPad), WIN and Mac. I really enjoyed working with Andrea and look forward to doing more with her in the future."
Aliza Carpio
Senior Director, Technology Product Manager · JLL
"Andrea is a talented designer with an excellent eye for delighting customers. She's very good at communicating her designs with engineers, and quick to understand technical limitations or tradeoffs. Intuit is lucky to have her."
Joseph Elwell
Principal Software Engineer & Inventor · Intuit
"I admire Andrea's style and approach to designing a product. She's a strong advocate for evolving and improving the engineering and designer work flow. Andrea is a team player and very committed toward achieving pixel perfection."
Raymond Kim
Senior Software Engineer · Netflix
"I had the pleasure of working with Andrea at Intuit. Andrea consistently demonstrated an extraordinary ability to understand and anticipate user needs, translating complex requirements into intuitive, engaging, and aesthetically pleasing designs. Her knowledge of UX principles, combined with a keen eye for detail, significantly enhanced the user experience of our TurboTax products. One of Andrea's notable projects involved designing an award winning iPad version of TurboTax. Beyond her design skills, Andrea possesses excellent communication and collaboration abilities. She is adept at presenting ideas and concepts clearly to both technical and non-technical audiences."
Alan Buhler
Seasoned Product Manager · Carat
: Let's talk

Ready to make
something obvious?

Senior product design roles at companies with real scale. Remote. San Diego. Open to contract-to-hire as a re-entry path.