8 years at Intuit turning enterprise-scale products into experiences people actually understand. Now returning to bring that craft to a team again.
I am the human manager of my AI employees that I created.
Not a metaphor. I run separate AI assistants for separate life domains — each with a job description, memory, and reference materials. I manage them. They work for me.
AI is a large language model — built for writing, structure, patterns, synthesis. Not for feeling, intuition, or aesthetic judgment. I don't give AI jobs I love doing. I designed every screen in this portfolio. AI wrote every caption. Both of us did our best work.
AI is only as good as what you put in. Empty instructions, no memory, no context — that's why most AI output sounds generic and gets facts wrong. I invest more time building the foundation than most people spend prompting. That investment is the whole point.
Nobody expects a new hire to read your mind on day one. You onboard them. You correct them on real work. You build their knowledge through iteration — not one-time setup. My AI assistants evolved through actual deliverable corrections, not generic instructions written once and forgotten.
Taste can't be outsourced. Standards can't be outsourced. AI executes to whatever bar you set — if you don't know the difference between good and great, the tool gets you to average, faster. My years of craft are what the AI runs on.
AI doesn't know what it doesn't know. It will pull a metric, state it with full confidence, and be completely wrong about what it means — or whether it's even real. Most people catch this on the output side. I catch it on the input side. My project instructions include: "double check with me what the metrics AI found mean" and "ask me questions if there are no facts to back the info up." The hallucination guardrail is built into the job description — not bolted on after something goes wrong. AI assists. I'm accountable. But accountability isn't just reviewing the output — it's designing the process so the output is worth reviewing.
: Selected work
Designing a workflow that treats human energy as the most valuable resource to protect.
Designing AI for non-technical enterprise users who don't trust what they can't see.
The sole designer that owned the entire non-web platform — Windows, Mac, and iPad — end-to-end. Here are two of the highest-priority projects I ran simultaneously.
Installing. Updating. Downloading your state. Three flows millions hit every year — bridged across two engineering teams with no handoff. One designer.
"I've been the whole team for over a decade. I'm hungry to go deeper on craft with the scale a large user base provides."
"Too good to ignore."The standard I hold for every pixel.
AboutTurboTax (online, desktop, SnapTax) ran on 5 designers. For 8 years at Intuit, I was the sole designer for Windows and Mac desktop — the entire non-web platform — serving 9M customers and $500M in annual revenue alongside 40+ engineers across multiple sub-teams. The first native iPad app came out of the Mac team I already owned — a natural platform extension, not a separate assignment. Apple-featured, #1 Grossing app for 3 seasons, $11.3M cumulative revenue, Ruby Award (Top 1%, signed by Founder and CEO). When I left, Intuit built a design studio and grew the team many times over to cover what 5 of us had done.
Since then: selective senior IC engagements at Scenera (AI/Copilot), MindRight, and Paws of L.A. Rescue. Plus my own AI lab, Everyday Hum. Now ready to return to a team and go even deeper.
: How I workBefore touching pixels, I map the full system: users, constraints, business model, edge cases. Complexity doesn't scare me.
The stated problem is rarely the real one. I talk to users, read support tickets, and find the gap between what people say and what they do.
Simplicity is earned, not applied. I iterate until the experience feels inevitable, like it couldn't have been designed any other way.
Design doesn't end at handoff. I track outcomes, push back on compromises, and use real data to improve what ships.
: Kind wordsSenior product design roles at companies with real scale. Remote. San Diego. Open to contract-to-hire as a re-entry path.